Managing Vice President of Passenger Marketing and Sales
for the Americas
With more than three decades in the travel industry and over 15 years specifically with airlines, John Jackson is managing vice president of passenger marketing and sales for Korean Air’s North and South America regions. He’s the first non-Korean to hold this executive position in Korean Air’s 40+ years of operating between Asia and North America.
His primary responsibility is to increase Korean Air’s market share in the lucrative corporate and luxury leisure travel markets. He also oversees all passenger marketing and sales functions including loyalty programs, corporate and agency sales, internet sales and marketing, advertising, public relations, alliances, pricing and the airline’s joint venture program with Delta Air Lines. In addition, he coordinates Korean Air’s sales offices and network of general sales agents (GSAs).
Jackson grew up in the airline industry with his mother a flight attendant and his father a marketer for Delta. He actively started his airline career as a campus sales representative with Continental/Eastern Airlines in the 1980s at the University of Georgia. After graduation he worked with Delta in planning and maintenance scheduling before joining Korean Air where he was promoted through the sales and marketing ranks in KAL’s offices in Atlanta, Denver, and Los Angeles.
After nearly five years with Korean Air, he was recruited by Advanstar Communications and moved to New York where he was responsible for sales in the Asia/Pacific region, along with global sales for a directory of luxury hotels & resorts.
Using his travel and aviation expertise, John then started RB Media, a company that represented magazines, newsletters, and published a monthly community newspaper.
While he enjoyed success as a publisher, John’s true calling is the airline industry and he rejoined the Asian powerhouse in 2005 to lead its North American passenger marketing and sales teams. He oversees those functions in the USA, Canada, and Central/South America.
John attended the University of Denver School of Law and Warwick University (UK) Graduate School of Business. He is a former member of the Board of Directors of the Pacific Asia Travel Association and is married with two children.